Instagram Stories Performance Report Template

About this Report

The Instagram Stories Performance Report template provides a concise yet thorough analysis of your Stories' impact on Instagram. This template enables users to pinpoint successful content, and make data-driven decisions to enhance future Stories.

Featured Metrics

  • Stories Overview
  • Top 5 Stories by Impression
  • Top 5 Stories by Reach
  • Top 5 Stories by Completion Rate
  • Top 5 Stories by Replies
  • Top 5 Stories by Exits
  • Competitive Outlook

Connected Sources

Instagram Stories Performance Report Template

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Report Sections

Who should use this template?

The Instagram Analytics Snapshot Template is designed for various stakeholders who are responsible for managing, monitoring, and optimizing a brand's presence on Instagram.

  • Content Creators: Individuals creating Stories to engage their audience and showcase their content.
  • Social Media Managers: Professionals overseeing social media strategy, aiming to optimize Instagram Stories for brand visibility.
  • Digital Marketers: Those focusing on digital marketing strategies, leveraging Instagram Stories as part of their campaigns.
  • Brand Strategists: Professionals shaping brand narratives and seeking insights into how Stories contribute to brand engagement.
  • Influencers: Individuals collaborating with brands and looking to understand the impact of their Stories on follower engagement.
  • Business Owners: Startups or Entrepreneurs managing their own Instagram presence and seeking to enhance audience connection.
  • Community Managers: Those fostering engagement within online communities and using Instagram Stories as a communication tool.
  • Advertisers: Individuals running paid campaigns on Instagram and aiming to optimize the performance of Stories ads.
  • User Acquisition Teams: Teams focused on acquiring and retaining users, utilizing Stories data for audience growth strategies.
  • Those Focused on Influencer Collaborations: Individuals assessing the effectiveness of influencer Stories collaborations.

When should you use this template?

The Instagram Stories Performance Report template should be used in various strategic scenarios to assess, optimize, and refine your Instagram Stories strategy. Here are key instances when individuals and teams should leverage this template:

  • Regular Performance Reviews: Conduct regular reviews to track the ongoing performance of your Instagram Stories, gaining insights into trends and audience behavior.
  • Post Campaign Assessments: Evaluate the impact of specific campaigns or promotions that utilized Instagram Stories as part of the marketing strategy.
  • Before Content Planning Sessions: Utilize the template to inform content planning sessions, ensuring that upcoming Stories align with audience preferences.
  • Quarterly Strategy Evaluations: Conduct a comprehensive analysis every quarter to refine your long-term Instagram Stories strategy based on performance trends.
  • Post Major Product Launches: Assess the effectiveness of Instagram Stories in promoting and engaging the audience after launching new products or services.
  • Before Trend Participation: Analyze Instagram Stories performance data before participating in trending topics to align content with audience interests.
  • Before Stakeholder Meetings: Prepare the template in advance of meetings to communicate Instagram Stories insights to stakeholders.
  • Before Sponsored Content: Analyze current Instagram Stories metrics before running sponsored content, ensuring alignment with audience preferences.
  • After Significant Changes to Storytelling Approach: Evaluate the effectiveness of changes made to your storytelling approach in Instagram Stories.